marketing made simple.

We bring objectivity, fresh thinking, and a down-to-earth attitude. No BS. Ever.

Just think of us as your personal Babel fish.

If you know, you know.

  • Brand Strategy

    Does your brand need a refresh, strategic positioning, new narrative/copywriting or editing, perhaps all the above and more? We do that.

  • Strategic Marketing

    Got an awesome idea swirling around your head but can’t quite tease out that all-important strategic “aha”? We love a good challenge that helps you deliver against a business/brand objective.

  • Creative Partnerships/ Sponsorship

    Connections, mutual value, goal-setting, KPIs, creativity…We’ve worked on global partnerships from the Olympics to small local non-profits that need just as much TLC.

  • Global Expertise

    We’ve got over 25+ years experience working for and with global agencies, brands and rights holders from sports to entertainment to cause marketing and everything in between and beyond.

the birth of a brand. 

Gingernut Thinking was initially a fun little idea that started in my London kitchen the night of my daughter’s 18th birthday. Two friends were helping me feed 18 of her closest friends, each with a personal meal request. And of course my younger son was teasing her for getting old. But I digress.

I knew I wanted to change things up a bit professionally but I wasn’t sure what that looked like. Thanks to their encouragement, this crazy idea began to take shape and eventually, like my mum’s famous chicken soup, a bunch of random ingredients started to slowly blend together.

Alas, it wasn’t until a few years later after returning to the states that Gingernut Thinking truly came to life. The stars had aligned and I was ready to embrace change. 

It’s been a great ride so far.